ABOUT US

The New India Group was founded in 1945, led by Sardar Kartar Singh, who is the grandfather of the current Managing Director, Deepak Arora. For the first forty years, the group’s main activities were focused on marketing and distributing dyes and chemicals, representing ICI India Ltd. since the beginning and Pidilite Industries Ltd. (Brand-Fevicol) since 1982.

Presently, the third generation of the family is entrusted with the responsibility of handling the company’s current affairs. It was back in 1989 when Mr. Deepak Arora embarked on a new journey of diversification, and the company started manufacturing LABSA under the name “New India Detergents Ltd”. The superior quality of our product was immediately recognized by Hindustan Unilever Ltd in its inaugural year, and since then, they have been procuring a significant portion of our production.

Over the last 35 years, we have made consistent efforts to keep pace with the changing technology and evolving management systems, making us one of the most prominent LABSA manufacturers in India. Our long-term partnership with Hindustan Unilever Ltd has been instrumental in helping us upgrade and innovate our manufacturing technology to meet their ever-changing quality parameters.

In the early 2000s, when Hindustan Unilever Ltd started shifting to white powders, we were among the first in the industry to achieve below 30 Klett LABSA. Today, we take immense pride in claiming that we manufacture the lowest colour LABSA (around 15 Klett) among all domestic manufacturers. Furthermore, the NDOM factor in our LABSA is also among the lowest in the industry. We achieved NDOM levels of 0.5% in 2003, which has helped us to achieve the best yield of LABSA in the industry. Even today, the entire industry is striving hard to match these parameters.

Thanks to our unwavering commitment to quality and exceptional services, we have successfully established eight distinct sulphonation units across various geographic locations.

We dominate the Indian market with our unbeatable production capacity of 350,000 MTPA of LABSA 90%/96%. Our state-of-the-art facilities and experienced team ensure that we consistently produce superior quality products. Trust us for a dependable and unrivalled supply of the best-in-class LABSA.